Pay Per Click Training Content
Pay Per Click Training in Chennai
Description
Pay Per click (PPC) is one of the main strategies used in Search Engine Marketing (SEM). It is used by marketers who want to advertise their products/services online. Google Adwords & Bing Ads reaches more than 90% of the internet users who search for information in Google and Bing.
Our PPC Training Course focuses on the top three search engines such as Yahoo, Bing (MSN), and Google. This PPC training program will cover all the practical features of Google Adwords, targeting best practices for Adwords campaign - keyword selection, structure, ads position preferences, and creative optimization. Our courses are challenging even for experienced marketers. Pay Per Click training course provides a detailed and practical approach to developing and managing a successful and profitable SEM advertising campaign.
- Introduction to Google Ads
- Understanding the Google Network
- How Does Google Ads Work?
- What is a Keyword?
- Different Types of Keywords
- What is Keyword Research
- Keyword Research Methodology
- How to Choose the Right Keywords to Target
- What is a Campaign?
- Campaign Objectives
- Choosing Campaign Types
- Bidding
- Networks
- Location Targeting
- Languages
- Audience Segment
- Budget Delivery Method
- Bid Strategies: Manual vs Automated
- What are Keyword match types?
- How to use match types
- Broad Match
- Phrase Match
- Exact Match
- Negative Match
- Keyword Planner Tool
- Creating a Plan with Estimations
- Adding Keywords to Ad Groups
- Types of Campaigns
- Defining the objective of the campaign
- Location Targeting
- Language Settings
- Google Partners
- Bidding Strategies
- How to choose the Budget
- Ad Scheduling
- Ad delivery and Ad Rotation
- What is Display Ads
- Objectives of Display Campaign
- Bidding Strategies
- Budget Settings
- Audience Targeting Methods
- Demographic Targeting
- Content-based Targeting
- Automated Targeting
- Types of Ad Formats
- Creating Custom Ads
- The objective of Video marketing
- Types of YouTube Ads
- Skippable in-stream ads.
- Non-skippable in-stream ads.
- In-feed video ads.
- Bumper ads.
- Ad Sequence.
- YouTube Targeting options
- Bidding Types
- Reports & Analysis
- What is Quality Score?
- How Quality Score Affects Your Campaigns
- Quality Score Factors
- Understanding the Ads Auction
- What is Ad Rank?
- How Ad Rank Works
- What is a Conversion?
- What is Conversion Tracking?
- Types of Conversions
- Website Conversion
- App Conversion
- Call Conversion
- Steps to Setting Up Conversion Tracking
- What is Remarketing
- How to build audience list
- Types of Remarketing Audience
- Website audience
- App Audience
- Customer List
- Custom Remarketing List
- Create a Remarketing Campaign
- Remarketing Ads
- Conversion Tracking
- How to segment your data
- Bid Adjustments
- Time of Day Reports
- Location Reports