Social Media Marketing Training Content
Social Media Marketing Training in Chennai
Description
Social Media Marketing is the method of promoting the quality of visits to a website in search engine. This Social Media Marketing technique will increase both your website’s position and site visitors through the organic or natural search results which can be learned through our advanced Social Media Marketing training.
SKIFTER EDUCATION provides the Best Social Media Marketing Training in Chennai to promote you into a skilled Social Media Marketing professional with 100% Free Placement Support. You can start Developing Powerful and Rich Web applications from day 1 of our Best Social Media Marketing Course in Chennai with the help of our Social Media Marketing expert trainers.
Module 1: Introduction
- Overview Top Social Media Platform
- Social Media Optimization
- What is Social Media Optimization?
- Why Social Media Need Small Business
- Audience, Engagement, Reach
- News Feed, Timeline, Post
- Social Media Newsfeed Algorithm
Module 2: Facebook Optimization
- Facebook Profile Vs Business Page
- How to Create Facebook Business Page
- Understand Facebook Business Categories
- How to Set Target Audience
- Create Effective Page Timeline
- Set You Call to Action Button
- How to effectively fill your business information
- How to Set Country and Age Restriction
- Event Page
- Offer Post
- How to Create and Participate Facebook groups
- How to Effectively Update Your in Page Timeline
- Timing for Update Status of Business
- Publishing Tools
- Report - Insight
Module 3: Facebook Marketing
- How to create a Facebook ad account
- Understanding Facebook Ad Account
- What is Campaign Objective
- How to select Right Budget for your Business
- Bid Strategies
- How to Find the Right Audience on Facebook
- Targeting Examples for Different Industries - Real Estate, Education, Ecommerce, etc
- What is Ad Placement?
- What is Identity?
- Ad Setup?
- Ad Creatives
- Understanding Custom Audience
- What is Pixel?
- How to Install Pixel
- URL Parameters
- How to bill for facebook Ads
- Measure your Ads
- Managing your ads
- How to remarketing on Facebook help your business
- Track engagement
- Ad types
- Campaign Measurement
- Conversion Tracking
- Tracking Paid Users
- Creating Customized Reports
Module 4: Instagram Optimization
- Introduction.
- How to Create an Instagram Business Account.
- Learn about your customer with instagram insights.
- How to create a successful instagram post?
- Reels post.
- Photo post.
- Carousel post.
- Use relevant tags.
- Hashtag Research.
Module 5: Instagram Marketing
- Introduction
- How to create Instagram Ads - Photo Ads, Video Ads, Carousel Ads, Collection Ads, Lead Generation Ads.
- How to Increase your Sales potentially with Instagram Ads.
- How to Create Instagram Story Ads, Instagram Reels Ads.
- How to use the carousel Ads and Collection Ads to sell more products.
- How to use Lead Generation ads to collect thousands of customers for your business.
Module 6: YouTube Optimization
- Introduction.
- How to Create a Youtube Channel.
- What is Youtube Studio?
- Channel Customization.
- How to create a Playlist.
- What is Monetization?
- What are Copyrights?
- How to upload videos
- How to Optimize Title, Description, Hashtags.
- How to Create Video Chapters.
- How to add different types of cards to your videos.
- How to add a thumbnail.
- How to add an End Screen.
- Youtube Analytics.
Module 7: Youtube Marketing
- Introduction to Video Marketing
- Understanding Video Campaign
- Youtube Ads Types
- Bumper Ads
- Skippable Ads
- Non-Skippable Ads
- Infeed Video Ads
- Outstream Ads
- Drive Conversion Ads
- Ad Sequence Ads
- Understanding Bid Strategy
- How to Select the Right Budget for your Campaign.
- How to Select the Correct Network for Video Campaign.
- Video Ad Groups
- Targeting Options
- Bringing Visitors to Your Website Through YouTube Videos.
Module 8: Twitter Optimization
- Introduction to Twitter
- How to set up a Twitter account and optimize it.
- How to come up with ideas on what to tweet about
- How to get Twitter followers
- How to generate more likes and engagement on your posts
- Hashtag Research
Module 9: Twitter Marketing
- Get Started with Twitter Ads
- Campaign Objective.
- Twitter Ad Formats.
- Targeting.
- Ads Best Practices.
- Twitter Analytics.
- Measurement.
Module 10: LinkedIn Optimization
- Introduction to LinkedIn Optimization
- Individual Page Vs Company Page
- Connection
- Jobs
- My Network
- Group
- Hashtags
Module 11: LinkedIn Marketing
- Creating Company Page
- Types of Campaigns
- Audience Targeting
- Bidding Strategies
- Advertising in LinkedIn
- Reporting
Module 12: Pinterest Optimization
- Pinterest Introduction
- Pinterest Profile Optimization
- Pinterest Board Creation
- Pins Posted
- Pinterest Increase Followers
- Website Verification
- Business Account
- Pinterest Analytics